Apple seems to not want to stop being a giant on the internet with more and more acquiring companies to join join the business. This time after the release of iOS 6 Map to Apple caused a stir, and at once tried to improve map application as soon as possible.
From what tedengar, Apple seems interested in Waze, the popular social turn-by-turn navigation company. This application is available for free on iOS and marketed by the company and claims that more than 30 million people who use the service, "fun-based traffic & navigation application community.".
Because Waze map built on the location of the car is moving, it is much more accurate than the check-in applications. Beyond Google's project to map the city with Streetview car - something that has taken years to complete - and real-world mapping is done by volunteers on an open source project Open Streetmaps, there is little to match that Waze approach. Waze turns into mapping not only the game, but also a way for drivers to socialize, report road barriers, traffic and police traps. It is really useful.
It will also cost Apple $ 500 million north + to buy Foursquare (which has raised $ 71 million note to raise another round), and profit, what? Area restaurants, bars and airports? Given Waze has raised $ 67 million, Apple could get far better mapping data and real driving applications.
Besides Waze also allows users to share real-time information on traffic jams, gas prices, accidents, speed traps and checkpoints, and more. Some data is automatically reported by just having an iPhone app open while driving. But unfortunately both companies declined to comment on rumors.
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